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vComm Continues Contextual Revolution
Broadband Enterprises is joining the contextual advertising trend with the launch of vComm, a platform that will allow advertisers and publishers to exchange contextually relevant video ad inventory....
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Welcome Aboard: Brody Bumped Up at AOL as Levick Plans Exit
ADOTAS – Ned Brody is moving up to the position of chief revenue officer and president of AOL Advertising, basically replacing Jeff Levick who will be leaving after a six-week transition period....
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Quick Hits: VivaKi Launches CRM365, Barrett New Prez at e-Dialog
ADOTAS - VivaKi has launched CRM365, a new data-driven costumer relationship management tool designed to assist brands in engaging with customers across the social and mobile channels through the...
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4 Tips for Going Interactive and Reaching Your Best Online Video Audience
Imagine for a moment that you are watching an online advertisement for a car you want to buy. For me, that would be the Audi R8. Hey, a guy can dream, right? But this isn’t the same old television ad...
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New Vindico Adtricity Report Finds Nearly 60% of Digital Video Ads Lack the...
NEW YORK, December 18, 2013 (ADOTAS) – Leading video ad server Vindico today released the findings of their latest report conducted through the company’s digital video ad viewability and verification...
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‘Programmatic from Specific Media™’ Offers Guaranteed Viewability
IRVINE, Calif., February 5, 2014 (ADOTAS) – Specific Media, a leading global media company, has launched the advertising industry’s only multi-format, multi-screen programmatic solution that guarantees...
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Vindico Finds Only 34% of Digital Video Ads Mirror TV-Like Quality Experience
NEW YORK, May 1, 2014 (ADOTAS) – Vindico, the leading digital video advertising platform, announced the results of its 2013 Annual Report today. Findings show only 34 percent of digital video ads are...
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Vindico Announces Adtricity™ for Publishers to Help Fight Fraud
NEW YORK, May 15, 2014 (ADOTAS) – Leading ad management platform Vindico® today announced that publishers can have increased visibility into video ad campaign quality and performance from Adtricity....
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